Going Green will Happen, But let the Market Place Do It

There are so many new developments out there in some phase of gaining or losing market share.  When you see things like this Solar Firm going bankrupt this week, the right and the left both make a big deal of it. 

Bottom line, it was a bad investment, that never could have gotten normal investment funds, because of it.  But the Government stepped in and made funding happen.  So production lines that from what we know now even the managers of the firm knew would not be marketable at a cost that would make money.  So we backed a losing proposition with US money.

The US is not the only one, that has tried this to stimulate business growth.  Japan, who had a housing & building meltdown many years before the US problem, tried to solve there problems with stimulus money. What Japan backed was not green, to early for that name, it backed high definition TV.  They worked with the technology firms to make one of three competing developing High Def TV protocols the leader, and then funded it.  It was not what the market chose, virtually all money funded was lost.

Which takes us back to the green jobs, let the market place choose the winner,  The same mistakes may occur at times, but the money is the venture capitalists, not the taxpayers.  The solar power company could have closed earlier , re tooled to be competitive, or made some other market adjustment. 

When markets see the need, someone will fill it, they may lose money on it, or lose money for a while on it, but it is the risk of the market, when the Government funds it there's no incentive to work to midnight for a year to make it work.  You simply stop and walk away it is the Governments money. 

We will move to more green products and jobs, it is a fact of life.  Business is seeing that if we use a hot bulb, it requires more air conditioning to cool down the office.  If we can get the power consumption of the building down to a low enough rate, then we can actually run the office on some days from a cost effective array of solar panels during the day.   Which makes the business cheaper to operate, which gives the owners the options of lower costs to consumers, or getting higher profits. 

The business will probably choose to take the higher profit at first, until the competitor goes green, and has the same costs.  The second business can decide that market share is the way to go and lower the cost of the product, which can only make the first business to lower the cost of his product to match, and get some market share back.  This back and forth continues, and the free market continues.
Rich